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MASS CUSTOMIZATION

VIRTUAL FACTORY FOR CUSTOMIZED OPEN PRODUCTION

The problem of sticky information with conventional market research activities

This paper regards a holistic customerintegration into value creating with a focus on the development of manufacturing equipment. Therefore the paradigm of Open Production will be introduced and the practicability of openness will be evidenced by practical examples.

Pascal Krenz 9. November 201317. März 2016 Bottom-up Ökonomie Weiterlesen

OPEN PRODUCTION – A NEW BROKER-BASED APPROACH TO INTERACTIVE VALUE CREATION AND USER MANUFACTURING

Potential access points for customer participation along the value creation process

Business strategies and organization are subject to a permanent adjustment due to the discontinuity of the markets. Mass production, in particular, and a focus on tayloristic principles, in general, no longer seem to be the right choice within this context.

Pascal Krenz 9. November 201317. März 2016 Wertschöpfungssystematik Weiterlesen
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