MASS CUSTOMIZATION – #OpenProduction

VIRTUAL FACTORY FOR CUSTOMIZED OPEN PRODUCTION

The problem of sticky information with conventional market research activities

This paper regards a holistic customerintegration into value creating with a focus on the development of manufacturing equipment. Therefore the paradigm of Open Production will be introduced and the practicability of openness will be evidenced by practical examples.

OPEN PRODUCTION – A NEW BROKER-BASED APPROACH TO INTERACTIVE VALUE CREATION AND USER MANUFACTURING

Potential access points for customer participation along the value creation process

Business strategies and organization are subject to a permanent adjustment due to the discontinuity of the markets. Mass production, in particular, and a focus on tayloristic principles, in general, no longer seem to be the right choice within this context.